Travis Scott Is Oakley's First-Ever 'Chief Visionary'

SummaryOakley has appointed rapper Travis Scott as its inaugural Chief Visionary in a multi-year deal, entrusting him and his Cactus Jack creative team with shaping the brand's future campaigns, classic designs, and upcoming eyewear and apparel lines.Along with both eyewear brands forging partnerships with Meta for technologically advanced smart glasses, the move mirrors Ray Ban's appointment of rapper A$AP Rocky as its first Creative Director.As part of a multi-year partnership to push Oakley's...